Competitive Intelligence Calculator for PPC OS Version 1 descriptions Competitive Intelligence Calculator estimates competitive intelligence capability of your company/business on three dimensions: risk identification risk monitoring & management actions. CIC is based on the concept proposed by Dr. Ben Gilad in his book Early Warning: Using Competitive Intelligence to Anticipate Market Shifts Control Risk & Create Powerful Strategies Amacom 2004. Dr. Ben Gilad defines competitive intelligence in the following way: Competitive intelligence is the gathering & analysis of information from human & published sources about market trends & industry developments that allow for advanced identification of risks & opportunities in the competitive arena. . . before they are obvious to everyone but your company! .